Social media is powerful, very powerful. It enables us to connect with people across the globe and sometimes we don't pay for that reach. Sometimes it happens organically. That's awesome, I mean who would turn that down. It is a powerful networking tool! I won't talk about all the reasons you should leverage social media in building your business or non-profit. You absolutely should maximize your social media presence. What I am going to briefly share in this post is why social media should be secondary to your website. Social media is not your website. And the reason it's not your website is a pretty simple reason: you don't own your Facebook profile. It's not your domain. If Facebook decides to put you in Facebook jail or shot your page down it handicaps you.